There are some brilliant speakers lined-up for The Ingredients Show, offering insights on some of the industry’s biggest topics. One not to miss is ‘Future Flavours Trend Spotting’ with Martin Wood, Head of Strategic Insight – Retail at IRI (17th April at 12.15). We caught up with Martin ahead of the show and put a few questions to him to find out more about his session.
Tell us more about why your session will be important for show attendees?
Accurately identifying market trends and opportunities is so important for any business – who wouldn’t want to know what’s actually happening and what the future holds?
Who should come to your talk and who will benefit most from what you’ll be discussing?
Any level of food industry executive would find it interesting and beneficial, from placement student to MD.
What new skills or knowledge will people come away with after your session?
After attending my session, people can expect to come away with a better understanding of the power of EPOS and customer data analysis to understand the market and plan the future. Plus, how ingredients are impacted by these market trends.
How will your session help improve show attendees’ sales or bottom line?
By attending my session, you will gain a competitive edge from understanding what is actually happening in the market place, and identify new sales opportunities, such as:
- Which flavours are most likely to be listed
- Which ingredients will be most in demand going forward
- How better to stay informed
Will you be sharing any interesting facts or findings?
Yes! Want to know what the fastest growing flavour of the past year is?I’ll be revealing this at the show.
What are you looking forward to about attending The Ingredients Show?
The chance to meet people from all over the food industry and to exchange ideas and answer questions.
Where can people go to find out more about you and the topics you’re discussing at the show?
Hear more from Martin Wood on stage at The Ingredients Show on Tuesday 17th April at 12.15 – 12.45.