The Ingredients Show is the place to learn about all the latest new trends and hear from industry experts. Whether it’s emerging trends, new innovations or ingredients that are continuing to grow in popularity, it’s all here.

Here is a look at just a few of the trends you can tap into at this year’s show.

World flavours

Consumers are stepping outside their comfort zone and increasingly looking to try new flavours and cuisines from around the world. Major International Ltd on stand M28 is one brand making accessing this growing trend easier for those in foodservice. Try their range of Pan-Asian base pastes at the show, to see how simple it is to create delicious dishes, full of authentic flavour such as Balinese fish curry.

Sweet and clean

The demand for low or sugar-free foods and natural-based ingredients is set to continue, thanks to widespread media coverage and increasing consumer awareness surrounding sugar. The move away from refined sugar has seen an increase in products containing naturally sweet alternatives such as dates, honey, apple puree or agave. Dates in particular are taking the ingredients sector by storm, with some of the leading branded products using dates as a way to add some sweetness and retain their clean label status. The Ingredients Show visitors can get a taste of the versatility of dates on stand N19 with Global Foods UK, who offer everything from chopped dates to date paste and date syrups and they supply to a wide range of manufacturers.

Naturally flavoursome

Natural flavours are an equally important food trend, with many consumers preferring to see ‘natural flavours’ on ingredients lists. Show visitors can learn more about this from Foodie Flavours Ltd on stand J39, who will have a range of high strength natural flavouring products on stand, from raspberry, to rhubarb to caramel. Specialising in natural extracts and flavourings, the company has a growing retail range in excess of 60 flavours. What’s more, all of their products are suitable for vegetarians and vegans, gluten-free, egg-free, dairy-free, no added sugar and made in the UK.

Conscious consumers:

Ethical, sustainable and organic brands and ingredients are increasingly popular. What was once a niche market is becoming mainstream and consumers are willing to pay for it. The younger generation are leading this trend, with a Nielson study suggesting 73% of Millennials are willing to pay more for sustainable goods. The Ingredients Show visitors can tap into this trend by visiting Dani Organic Foods Ltd on stand M19, who work with over 10,000 farmers certified across various origins to source the freshest, greenest produce. Each year they sell 1,000 tonnes of dried herbs, spices, dried fruits, seeds, nuts, cereals, grains and other natural raw ingredients to customers around the world. So, they are well placed to advise show visitors on sourcing organic ingredients that will appeal to conscious consumers.

Top selling turmeric

Globally, sales of turmeric or curcumin are booming. According to reports it was the number one selling herbal supplement in 2017 in the Natural Channel and it shows no signs of declining in popularity any time soon. Praised for its anti-inflammatory properties among other things, it’s a must have ingredient, featuring in everything from coffees and smoothies in the hospitality sector to chocolate bars in retail. Changsha Staherb Natural Ingredients Co., Ltd on stand N30B is a supplier of turmeric and many other herb extracts. Visit their stand to learn more about high purity natural herb extracts.

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